Audis new EV series for China will not feature its signature four ring logo. Move comes as Audi, part of Germany’s Volkswagen Group, works closely with its Chinese partner SAIC to develop a new automotive architecture tailored for the rapidly evolving EV market in China. This partnership underscores Audi’s increased reliance on local suppliers and technologies. The new EV series, internally codenamed “Purple,” is set to be unveiled in November. At that time, Audi will also reveal the series’ “brand story,” though it remains unclear whether the vehicles will feature a different logo or simply carry the Audi name.

Sources have indicated that Audi plans to launch nine models in this series by 2030. However, these details remain confidential, as the automaker has yet to publicly disclose the full scope of its plans. Audi declined to comment on the specifics, labeling the information as speculative. In response, SAIC stated that the EVs will embody “true Audi with authentic Audi DNA.”

The decision to develop cars specifically for the Chinese market highlights the growing competition from domestic automakers. Chinese EV brands, such as Nio and Zeekr, are capturing a significant share of the market, which has led to declining sales for foreign automakers heavily reliant on traditional gasoline-powered vehicles. As a result, many international brands are forming new partnerships to stay competitive.

Audi and SAIC announced a joint venture in May to co-develop a new EV platform designed for the Chinese market. This initiative allows Audi to integrate the latest EV technologies and adapt to Chinese consumer preferences while addressing a substantial customer base. Yale Zhang, Managing Director at Shanghai-based consultancy Automotive Foresight. Noted that foreign automakers like Audi and. VW might conduct further research before adapting these models for other global markets.

In the first half of 2024, Audi sold fewer than 10,000. EVs in China.A stark contrast to the eight times higher sales achieved by domestic brands like Nio and Zeekr. The new “Purple” series will incorporate batteries from CATL. Audis new EV series for China will not feature its signature four ring logo an advanced driving assistance system (ADAS) from Chinese tech startup Momenta. Additionally, the electrical architecture from SAIC’s IM Motors brand will be utilized.

Volkswagen has also sought to leverage Chinese expertise in EV technology. Evident from its recent agreement with Xpeng. This deal ensures that all locally produced VW-branded EVs will utilize architecture co-developed with the Chinese firm.

For now, Audi’s existing EV lineup in China, including the Q4 e-tron, Q5 e-tron SUV, and the upcoming Q6 e-tron, will retain the traditional four-ring logo. The Q6 e-tron, Audi’s first vehicle to utilize VW’s advancd premium platform electric (PPE), is expectd to feature an ADAS supplied by Huawei.

This strategic shift by Audi signifies a pivotal moment in the automotive industry. Reflecting the growing influence of Chinese technology. Mmarket preferences in shaping the future of global automotive design.